take that DVR
So no one watches TV commercials anymore because of DVR, right? Sure! So as a brand, you could whine about it, throw in the towel, or keep doing the same thing hoping for scraps of people that are still actually paying attention to your multi-million dollar spot.
Ooooor, you could be brilliant like DDB Brussels and create an ad (for VW) in slow motion so that when someone is fast forwarding their DVR, they actually see the commercial in regular speed.
Agency/brand 1, DVR 0