reverse scratch-off campaign

When insurance gets clever, it's great. And strategically clever is best. Like this ad for Liberty Mutual to advertise its services for car repair services via a reverse scratch-off post card where a nice, unscathed car is revealed when you scratch off the imperfection. The visual and physical interaction with this ad is very compelling.

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  • Breakfast of Tuesday, March 19, 2013 8:00 AM
  • Posted by a_blodder

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