pin for good

Love it or hate it, you can't deny Pinterest is all about want. What you want to buy, what you want to wear, where you want to visit, what you want to eat, what you want to do. And brands have capitalized on that want like flies on poo.

So, it's a nice change seeing Pinterest being used as a platform for giving to those in need, with Y&R's campaign. Each board set up is dedicated to one family who lost almost everything in Hurricane Sandy. And each item links to an Amazon registry so people can buy them what they need.


1 comment:

Mocadeaux said...

What a brilliant and tangible way to help. The Red Cross does great work but if I have $25 to donate, maybe I'd rather select something from Helpin, knowing that 100% of my donation goes directly to the family in the form of something they need to rebuild their lives.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites