What better way to create
awareness around Starbucks Braille menus
in Brazil then with coffee beans? Here’s a strategically clever campaign from
Rai agency, where they introduced this new communication by unveiling the messaging
with coffee beans.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspiration. Never sugar coated. May contain nuts.