a power company with attitude

When you hear "power company", you don't automatically think edgy, break through advertising. But Powershop in New Zealand is definitely breaking the mold with their "Same Power, Different Attitude" ad campaign featuring dictators doing unlikely "good" things.

Definitely edgy, definitely break-through, and already causing flaming internet arguments... which is a sure sign of an effective campaign. What do you think?


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  • Breakfast of Friday, March 22, 2013 8:08 AM
  • Posted by Kristien Del Ferraro

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