tasty print ad
How do you disperse samples of your product to masses of
people without actually providing samples? Fanta did this with
their first
ever-tasteable print ad. To promote their new orange flavor, they created a
tangible and tasteable experience by infusing the new Fanta formula onto
consumable paper. People were able to taste the flavored drink directly from
the print ad.
Labels: creative advertising, experiential, print, product innovation
posted by Kirative @ 8:10 AM
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