tasty print ad

How do you disperse samples of your product to masses of people without actually providing samples? Fanta did this with their first ever-tasteable print ad. To promote their new orange flavor, they created a tangible and tasteable experience by infusing the new Fanta formula onto consumable paper. People were able to taste the flavored drink directly from the print ad.

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  • Breakfast of Wednesday, February 20, 2013 8:10 AM
  • Posted by Kirative

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

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