tasty print ad

How do you disperse samples of your product to masses of people without actually providing samples? Fanta did this with their first ever-tasteable print ad. To promote their new orange flavor, they created a tangible and tasteable experience by infusing the new Fanta formula onto consumable paper. People were able to taste the flavored drink directly from the print ad.

1 comment:

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Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites