pepsi launches new juice with limited edition dress
PepsiCo partnered with Richard Nicoll, a British fashion designer, to bring you a "Stella" dress. It was created to promote Trop50, which is a Tropicana branded new low-calorie orange juice. Ad Age says it's 50% less sugar and 50% fewer calories than regular juice.
The dress is exclusive to Atelier-To-Go. It's a 100% silk, limited edition, with only 50 to go around. It's priced at $872.