canadians don't like cramped hospitals
With the help of agency Dare, the British Columbia Children's Hospital Foundation created these wonderfully disorienting ads to raise money for a new hospital. Instead of relying on digital effects set designers created an environment with skewed perspectives and a truly claustrophobic feel.
According to Dare Associate Creative Directors Addie Gillespie and Mia Thomsett, "It wasn't until we toured the hospital that we really understood the problem. We needed to come up with a simple way to demonstrate the hospital's dire lack of space."