brand identity for sale

Designer, Ben Pieratt, created an entire brand identity form scratch, including a name, logos, social media backgrounds and icons, a website theme, t-shirts, patterns and more.

Nothing weird about that... except the brand doesn't exist. But it could, for any buyer willing to throw down $18,000.

Definitely an interesting idea, and intriguing to ponder what the brand, named Hessian, could be. It also makes you think about the power of branding and whether it's the design that drives the brand or the brand that drives the design.

What do you think? Backwards or brilliant?

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