Clorox is attempting to bleach Las Vegas (a city covered in many unthinkable microcosms) clean in its latest outdoor advertising campaign, bleaching out key verbs and nouns in a Mad Libs-style campaign to let your dirty imagination run wild.
A
digital extension allows users to fill in the 'bleach' blank and it could appear on its digital billboard (careful Clorox - you're treading on the "What happens in Vegas" code by asking people to share what they may have done).
Via.
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