what happens in vegas gets bleached by clorox

Clorox is attempting to bleach Las Vegas (a city covered in many unthinkable microcosms) clean in its latest outdoor advertising campaign, bleaching out key verbs and nouns in a Mad Libs-style campaign to let your dirty imagination run wild.

A digital extension allows users to fill in the 'bleach' blank and it could appear on its digital billboard (careful Clorox - you're treading on the "What happens in Vegas" code by asking people to share what they may have done).

Via.