unbranded shopping experience

In an effort to help customers find moments of tranquility in a chaotic world, UK store Selfridges launched “No Noise.”  Not only did they create a “Silence Room” for people to escape but they also teamed with other major brands to cut the visual clutter. Yup, some of the largest brands stripped their logos to help create a quieter shopping experience. Their goal was to focus on quality and function rather than an advertised image.