unbranded shopping experience
In an effort to help
customers find moments of tranquility in a chaotic world, UK store Selfridges launched “No Noise.” Not only did they create a “Silence
Room” for people to escape but they also teamed with other major brands to cut
the visual clutter. Yup, some of the largest brands stripped their logos to
help create a quieter shopping experience. Their
goal was to focus on quality and function rather than an advertised image.
Labels: brands, experiential, shopping
posted by Kirative @ 8:15 AM
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