How long would you hold out… for a free watch?
To introduce the Swatch Chrono Plastic collection, Swatch created new campaign was “Push the button of fun”. Fans interacted with the game by pushing and holding down their favorite watch. The longer they held down on the watch, the chances of them winning that watch increased. This resulted in an average game time of 30 minutes per player, while some others went to extreme lengths and pushed for 24 hours. This campaign proved, the power of free product!