Thursday, January 03, 2013
this campaign was a time stopper
How long would you hold out… for a free watch?
To introduce the Swatch Chrono Plastic collection, Swatch created new campaign was “Push the button of fun”. Fans interacted with the game by
pushing and holding down their favorite watch. The longer they
held down on the watch, the chances of them winning that watch increased.
This resulted in an average game time of 30 minutes per player, while some
others went to extreme lengths and pushed for 24 hours. This campaign proved, the power of free
Labels: campaign, fashion, interactive, watch
posted by Kirative @ 8:05 AM