curiously effective QR codes

Believe it or not, but this video for a campaign for Missing Children Argentina, called QRiosity, shows a unique and effective used QR codes

Placing large QR codes throughout parks and playgrounds, they got the better of people's curiosity to scan them. The codes then revealed pictures and names of missing children to raise awareness of the problem.  

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites