santa's workshop up for sale (sort of)
How do you really drive home Global Warming to people? Hit 'em wear it hurts: Christmas.
In the "Santa Relocation Project," BBH LA and Greenpeace created a clever multi-prong campaign across social media and print to drive home the realization that the North Pole's time may be running out - and the consequences that holds for Santa Claus, and Christmas.
Campaign elements include:
Facebook - a page to get all the latest
Twitter - follow #SantaRelocation
Craigslist - humorous real estate listings
Instagram - @SantaRelocationProject squashes your wish-list picture dreams
Labels: advertising, awareness, campaign, christmas, craigslist, environment, facebook, instagram, non-profit, social media, twitter
posted by a_blodder @ 7:55 AM
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