How do you really drive home Global Warming to people? Hit 'em wear it hurts: Christmas.
In the "Santa Relocation Project," BBH LA and Greenpeace created a clever multi-prong campaign across social media and print to drive home the realization that the North Pole's time may be running out - and the consequences that holds for Santa Claus, and Christmas.
Campaign elements include:
Facebook - a page to get all the latest
Twitter - follow #SantaRelocation
Craigslist - humorous real estate listings
Instagram - @SantaRelocationProject squashes your wish-list picture dreams