How do you really drive home Global Warming to people? Hit 'em wear it hurts: Christmas.
In the "Santa Relocation Project," BBH
LA and Greenpeace
created a clever multi-prong campaign
across social media and print to drive home the realization that the North Pole's time may be running out - and the consequences that holds for Santa Claus, and Christmas.
Campaign elements include:
Instagram - @SantaRelocationProject squashes your wish-list picture dreams
Labels: advertising, awareness, campaign, christmas, craigslist, environment, facebook, instagram, non-profit, social media, twitter