Tuesday, December 18, 2012
santa's workshop up for sale (sort of)

How do you really drive home Global Warming to people? Hit 'em wear it hurts: Christmas.

In the "Santa Relocation Project," BBH LA and Greenpeace created a clever multi-prong campaign across social media and print to drive home the realization that the North Pole's time may be running out - and the consequences that holds for Santa Claus, and Christmas.

Campaign elements include:

Facebook - a page to get all the latest
Twitter - follow #SantaRelocation
Craigslist - humorous real estate listings
Instagram - @SantaRelocationProject squashes your wish-list picture dreams

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posted by a_blodder @ 7:55 AM   0 comments


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