kentucky kicks ass - rebranding project

Kent Carmichael, Wit Hiler, and Griffin VanMeter are back with a new project. The task was to increase tourism, new business, and pride in Kentucky while also decreasing stereotypes, unifying commonwealth, and showcasing Kentucky's uniqueness. By talking to some the most kick ass Kentuckians and asking them to sum up Kentucky in two words, a new tag line was born. "Kentucky Kicks Ass".

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites