kentucky kicks ass - rebranding project

Kent Carmichael, Wit Hiler, and Griffin VanMeter are back with a new project. The task was to increase tourism, new business, and pride in Kentucky while also decreasing stereotypes, unifying commonwealth, and showcasing Kentucky's uniqueness. By talking to some the most kick ass Kentuckians and asking them to sum up Kentucky in two words, a new tag line was born. "Kentucky Kicks Ass".