instagram for insta-shoes

Living in the digital world, it's always fun to see exciting stunts from brands that bring the digital world and physical world together to surprise people... especially when shoes are involved. Yeah, this one's for the ladies!

Aldo placed a small sign, welcome mat and bell in a busy park. Curious women that stopped to read the sign were instructed to Instagram a picture of their shoes on the welcome mat including their size and #aldo to tag it and ring the bell when they were done.

After ringing the bell an Aldo cart would show up with a pair of free new shoes as a thank you. Why am I never be there for these things?