american apparel and gap sale during hurricane sandy
On Monday night American Apparel sent out an email blast promoting their 20% off "in case you're bored during the storm" sale to nine of the states effected by Sandy. Gap also did something tacky, by tweeting to stay safe and do some shopping at gap.com. Both Gap and American Apparel received a backlash of tweets but only Gap tried to save themselves by tweeting a semi-apologetic tweet. Oh boy... lesson learned to any other retail company that tries to throw a sale during a disastrous storm again. You'll fail... you'll fail shamefully.