sidewalk disappearing act

What’s the best way to promote a magic festival… with magic, of course! 

To promote the Quebec Magic Festival, large screens were mounted in shop windows on the sidewalk to film the passersby walking along the street. However, this was not your ordinary window display. Two of the screens were rigged with prerecorded footage of people. This caused some confusion as the people disappeared from one screen and re-appeared on another as they passed by. 

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites