more bud = more happy

Budclock for Budweiser (Ambient) from gilda valle on Vimeo.

Assuming longer happy hours make you happy, then more Budweiser is all you need with their latest clever little campaign.

For every Bud ordered, bar goers received a QR code and for every QR code scanned, another minute was added to the happy hour clock.

More time for more beer at better prices = acceptable use of QR codes in my book.

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