microchips help match your socks
So no one has ever claimed "doing laundry is my favorite pastime!" But it's manageable. Until you get to matching those pesky socks. (#firstworldproblems)
If you find that uber-annoying, then you'll agree: This. Is. Amazing. And by "this" I mean microchips in socks to locate them on an iPhone app. Brought to you by BlackSocks.com.