aggressively soothing tea bags

Nothing soothes your nerves like a nice cup of tea. And now you can visualize your stress literally melting away from your tea bag. 

To market the calming effects of its chamomile tea, BOH created tea bags that show a stressful or agressive image, utilizing edible ink, that partially dissolves in the hot water to reveal a more peaceful version of that image. Pretty clever. 


Labels: , , , ,

At 1:47 PM, Anonymous Custom gift cards said...
These teabags are very amusing and really does generate positivity. I love the bear tea bag and the dove. Such a brilliant idea!  
At 7:08 PM, Anonymous Anonymous said...
Unfortunately, 99% of people I know don;t use a glass cup to drink tea from. hmmmmmm?/?  
At 10:57 AM, Blogger a_blodder said...
So true about the glass mugs! Maybe the company could sell big packs of their tea bags with one glass mug to really highlight the creativity of their product. Either way, the concept is a fun one!  
At 2:57 PM, Anonymous designer handbag imitation said...
I didn't know that about glass mugs and I am an avid tea drinker  
At 7:52 AM, Anonymous Hannah said...
Check out these cube shaped teabags -

Innovations in tea are happening all around us!

Post a Comment

<< Home
  • Breakfast of Tuesday, September 25, 2012 8:05 AM
  • Posted by a_blodder

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors