Friday, September 07, 2012
absolut's unique bottle design
How do you differentiate yourself in a crowded marketplace
of Vodka? By creating 4 million uniquely designed bottles and reengineering the production
line… that’s how!
Absolut Vodka is
sure to stand out with their most recent innovation that uniquely
designed and numbered each limited edition bottle; dubbed ABSOLUT UNIQUE.
To ensure no two bottles were alike, Absolut used
colors for the coating, fifty-one
pattern types along with carefully created algorithms to orchestrate variation
and randomness. Letting the machines create the designs themselves- making them
Labels: art, creativity, liquor, package design
posted by Kirative @ 8:30 AM