absolut's unique bottle design

How do you differentiate yourself in a crowded marketplace of Vodka? By creating 4 million uniquely designed bottles and reengineering the production line… that’s how!

Absolut Vodka is sure to stand out with their most recent innovation that uniquely designed and numbered each limited edition bottle; dubbed ABSOLUT UNIQUE. To ensure no two bottles were alike, Absolut used thirty-eight colors for the coating, fifty-one pattern types along with carefully created algorithms to orchestrate variation and randomness. Letting the machines create the designs themselves- making them the artist.

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