There are many ways a Vodka brand could try to get your attention in NYC - flashy billboards, taxi signs, hot chicks sampling in bars... let us (not) count the ways.
Ooooor, they could do something way cooler like Ultimat Vodka and send window washers dressed in suits up to office windows on Friday afternoons holding up signs encouraging workers to stop working, head on outside and grab a drink.
And the brilliance doesn't stop there, because when they get outside, there's actually complimentary drinks for them to enjoy.
Fantastic!
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