Honest Tea literally put their name to the test to help
answer one question…. Who’s more honest? Across 30 cities Honest Tea set up kiosks asking people to
pay $1 for each bottle of tea, based on the
honor system. All the data form this experiment was collected to create the National Honesty
Index. Hint: Only two cities were 100% honest! Compare surfers vs.
bikers, bald vs. brunette, etc. Check out the results and make your own
comparisons based on lifestyle, location, sports and appearance.
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