Honest Tea literally put their name to the test to help answer one question…. Who’s more honest? Across 30 cities Honest Tea set up kiosks asking people to pay $1 for each bottle of tea, based on the honor system. All the data form this experiment was collected to create the National Honesty Index. Hint: Only two cities were 100% honest! Compare surfers vs. bikers, bald vs. brunette, etc. Check out the results and make your own comparisons based on lifestyle, location, sports and appearance.