trade blood for video game lives

Recruiting donors for blood drives is always challenging. So to promote awareness about how crucial blood donation is, a group of students in Brazil created a campaign centered on raising awareness among youngsters. Their campaign encouraged the Red Cross to partner with the biggest first person shooter/battle video games. Any time you die in the game, you need additional blood to get another life. By donating blood, your favorite video games grant you another life to continue playing.
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