Stock logos put together this list of famous logo designs and the prices companies paid to get them. You maybe surprised, some are downright jaw-dropping.
Pepsi Logo: $1,000,000
Designed by the Arnell Group in 2008. "The listed prices include a complete branding package unless otherwise noted."
Why? "The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period."
New Zealand Banking Group: $15,000,000
Redesigned in 2009.
Designed by Landor Associates in 2000.