A zero calorie Cinnabon?!?!? Yes please!
Don't get too excited though - in this stunt at a mall in Russia, Cinnabon tries to lure health-conscious consumers to eat their delicious, buttery, melt-in-your-mouth cinnamon buns, they encourage consumers to "work off" the calories before they eat it to and avoid the guilt.
And by "work off" they had consumers run up an escalator the wrong way. Preeeeetty sure you'd have to do that about 1,000 times to burn off the actual calorie count, but let's just pretend.