How do you recruit a future employee? Create a video with a headcam to show them a day in the life of someone in a similar position. It saves the question in the interview of "what does an average day consist of?"
Only make said video if it's for a developer, like Marcus Thomas in Cleveland did, who gets to celebrate the office dog's birthday with champagne, take time to play the token agency arcade or sports game, make ribs in the office kitchen and other fun agency antics in between his daily responsibilities, because that seems to be a lot more fun than most people's daily routines.
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