OgilvyOne and Allianz Insurance created the ‘Drunk
Mirror,' which was placed in the restroom of a famous bar in São Paulo to raise awareness about the dangers of drinking and driving. The ‘Drunk
Mirror’ displays delayed reflections to mimic the lack of coordination a
person has while under the influence. Interactions with the mirror cause anti-drunk
driving messages to appear… a real deterrent for that next round.
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