Millions of seals all over the world are literally being clubbed, trapped, shot and whatever the heck else'd to death for their fat and flesh. It's sad and it has to stop, so to help, Jung Von Matt in Germany created an innovative, interactive billboard to raise awareness.
Essentially passerbys were encouraged to throw coins at a magnetized billboard to cover up the image of the seal killer. Coins were collected and the process starts again.
Just another example of outdoor stepping up a notch!