Caution: this smells! Listerine came up with a great idea to promote their long lasting
mouthwash. It starts with an ordinary flipbook, but uses technology to add
scent to the pages. The book depicts a beautiful woman, who appears to be
giving off a foul onion
smell as she speaks. Not only does this leave you with a lasting reminder
about the importance of fresh breath, but the promotional coupon at the end of
the book turns this impression into a likely purchase!


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