a mini MINI plays fetch

Lots of brands are forking over megabucks for Olympic sponsorship, ad placements and the like. In order to not get lost in that sea of branding, a brand has to do something pretty unique.

Enter BMW. They created mini, MINI replicas to fetch equipment like javelins, shot puts and discuses when they are thrown during the games and bring them back to the athletes.

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  • Posted by Kristien Del Ferraro

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