volkswagen olympic cheer-mobile

Warning: this ad may be a bit noisy, but pretty amusing (once you know the premise).

To give people a chance to win tickets to go to the Olympics to cheer on their country, Volkswagen Netherlands let people drive a VW and try to do the quickest 100m sprint in the car for a chance to win tickets.

The catch? The car was powered only by their cheers and screams, proving that they are worthy fans to even make the trip. The resulting enthusiasm and intensity of the contestants is truly commendable. They deserve a gold for effort. 

Check out more of the technical side of this here


Driver said...
This comment has been removed by the author.
Driver said...

Driver Company

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites