play, pigeon, play

Jazz is for the birds. Literally.

To promote the Standard Bank Jazz Festival, TBWA set up instruments in Pigeon Park in South Africa, baited with popcorn and crumbs for them to devour. 

The results? A cacophony of spontaneous sounds, resembling jazz, as the pigeons ate their hearts out. Are pigeon flash mobs the next big thing? I guess we'll have to wait and see.


No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites