losing with class

For agencies, losing a client sucks, especially when it's a cool client with lots of money. But unfortunately it happens, and when it does you can either go all Don Draper on 'em with a crafty public letter or you can end the relationship with class.

Taxi in Toronto chose the latter when they recently lost the Mini account by auctioning off their boardroom Mini on eBay with all money going to support a local homeless shelter. They even accompanied the auction with a well-written, kind note about the time they spent working on Mini.

Well played.

Labels: , ,


Post a Comment

<< Home
  • Breakfast of Thursday, July 12, 2012 8:10 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors