little kids, little reminder

Everyone knows smoking is horrible for you. Heck, smokers know smoking is horrible for you, as proven in this campaign by Ogilvy Thailand for the Thai Health Promotion Board. Sometimes it just takes a little reminder to not be a hypocrite.

Reportedly, calls to the smokers hotline increased 40% after this campaign - fantastic!

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  • Breakfast of Thursday, July 05, 2012 8:10 AM
  • Posted by Kristien Del Ferraro

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