Men. So tough. Until they get a little tickle in their throats, and they turn into helpless little baby sheep (or something weak and vulnerable).
In Australia, they are promoting the flu medicine Strepsils in campaign that plays up on this
truth stereotype by creating a website, where men can be pampered by an interactive Grandma figure, who will comfort them with all compliments, hugs and more. It's taken one step further with personalization via Facebook connect.
You can check out all the pampering coddling action at OnlinePamperer.com.