ikea makes beer

Yes, IKEA the makers of futon beds and all things cheap and stylish have introduced a new line of beverages to their cafeterias. That's right, beer. Öl Mörk Lager AKA Dark Lager Beer. It's only available in the UK at £1.75 ($2.74) per 12-ounce bottle and people have been suprisingly pleased with it, scoring above average ratings on Untappd.

But the same can't be said for Öl Ljus Lager, the regular lager, with one reviewer stating "Beer from a bottle that tastes like cheap beer from a can." Yikes!

Labels: ,


Post a Comment

<< Home
  • Breakfast of Wednesday, July 18, 2012 8:05 AM
  • Posted by Domitron

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors