Have you ever wanted to be a rock star? Like a real guitar smashing, head banging rock star? The head banging may be optional, but the guitar smashing isn’t with this new Klein RockIPA beer. To promote their RockIPA made for rock ‘n’ roll lovers, Klein sent a replica guitar to major beer distributors with a tag that reads, “To open this package, show that you’re a rock star. Break it.” That's a clever promotion!! Smash and enjoy!