DD's radio aroma... yes, radio aroma



We’ve all experienced the nasty smells and stuffy air of public transportation; but we deal. Wouldn't morning bus rides be more amiable if we could replace the bus odor with the fresh aroma of coffee!

Amongst a growing coffee industry, the competition between cafés is tough. Dunkin’ Donuts wanted to break away from their reputation as a donut shop and become known as a dominant coffee provider. To do so, they created a machine that recognized their own tune and when heard released the smell of coffee. The released aroma coincided with radio advertisements and placement of passenger drop off. The result, increased sales and people now think of Dunkin’ Donuts for morning coffee.

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