crouching tiger, yummy dragon

How should you promote your new restaurant? Create a piece of public art with the help of potential consumers, of course. 

Like this Asian-inspired restauran during the Dragon Festival: they created a Light Bright-style board where people could put in one chopstick to create a full 3D dragon, but keep the other chopstick that had the name of the restaurant - which would turn into a discount when they presented it at a meal. 

The dragon was then used as a billboard to promote the city long-term. 

1 comment:

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