call danica patrick's cell

This Nationwide Insurance TV spot, featuring Danica Patrick and Dale Earnhardt Jr.,includes a very clever call-to-action.

Dale pulls a prank on Danica and reveals "her" cellphone number in the ad. But if you actually call the number, you get a message from Danica reminding you to visit the website, and asks fans to leave a message on how to get Dale back. Which, even if not turned into a new ad, it's still pretty engaging.

A bit more engaging and clever than a similar tactic employed by Little Ceasar's spot here.


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