How do you get teen boys interested in a trade apprenticeship? Well in Germany you advertise by making plumbers crack look like cleavage. Yeah that's not a minde F-er or anything. The headline translates to, "The New Hand Craft, More Attractive Then You Think." With apologies to German ad execs, but this yankee isn't falling your clever ad, I still see plumbers butt and way too much of it.
By the clever folks at Scholz & Friends, Berlin, Germany.