poster moving boxes


In Quebec, July 1st is a popular moving day. A day that causes chaos and box shortages (yes, box shortages). This poses a huge problem for movers, but for Ikea, this presented a huge marketing opportunity.

"Fill 'er up!" and “Movin’ on up?” were just a few of the fun tag lines found printed on posters that doubled as cardboard boxes, which people were encouraged to take. Instant gratification during a time of need- clever.

This engaging campaign not only won Ikea and Leo Burnett Toronto a North American Gold Effie, but also proved to be financial successful.

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