The Las Vegas stripe is adding a new toy that’ll be attracting a lot of eyes. Its makes perfect sense, build the largest Ferris wheel in the US and use that structure to accommodate "the largest physical ad vehicle in the country." That’s exactly what developer Howard Bulloch intended when he decided to built the largest Ferris wheel, which will provide advertisers a 50,000 square foot LED billboard on both sides! With more LED lights than the signage of Time Square, the plan is to allow one brand within each given category (e.g. automotive, beverage, and electronics) use. Just open up those fat wallets… this sounds pricey!