music + tech make for great medicine

Here's a great use of design and technology, not for an ad for marketing, but rather to help sick children. 

At CHU Ste Justine Children's Hospital in Montreal, Moment Factory, a media studio, turned a wall in the waiting room into an interactive experience to let kids (and their parents) have some fun and give them a break from the normally sterile environment. 

You draw shapes with your finger, and then music plays, and for more exploration you may encounter additional surprises along the way.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites