... is asking you to change your ways. He, in partnership with Peru's BBVA Foundation, wants you to think about what it must be like to be one of the 7 out of 10 children in Peru that have a hard time reading.
So to make sure the message is clear, they intercepted people where reading really matters and where they would be ready to make a spontaneous donation... at the ATM.
Love this, though I wish the case study revealed how much money they raised.
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