How should you engage your fans on Facebook? Let them hunt for keys to a car to claim it as theirs.
Renault did just that. They told the story of Grandma Hilda's love of her car, but not wanting to drive it anymore herself (cause she's old), she wanted to give it to someone else.
Through their Facebook page, they told the story, then let fans search for the keys in 360-degree views of Hilda's home and tag where they thought her keys were. Each week new clues narrowed down the location, and narrowed it down to one winner.
Created by Dorst & Lesser.