This PSA may make your skin crawl… or at least make these guys really uncomfortable.
We all know the damaging effects that sun can have on your skin. The Belgian Cancer Foundation, wanted to reach a young audience and shed some light on the consequences of not protecting their skin. When they couldn’t get through to the ladies they targeted their boyfriends. This was done with the midnight switch-a-roo. Boyfriends went to bed with their girlfriends, but were shocked when they were awakened to find themselves in bed with their girlfriends mom. The message, “make sure your girlfriend protects herself against the sun or she’ll start looking like her mom far too soon.”