This PSA may make your skin crawl… or at least make these
guys really uncomfortable.
We all know the damaging effects that sun can have on your
skin. The Belgian Cancer Foundation, wanted to
reach a young audience and shed some light on the consequences of not
protecting their skin. When they couldn’t get through to the ladies they
targeted their boyfriends. This was done with the midnight switch-a-roo.
Boyfriends went to bed with their girlfriends, but were shocked when they were
awakened to find themselves in bed with their girlfriends mom. The message, “make
sure your girlfriend protects herself against the sun or she’ll start looking
like her mom far too soon.”
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