interactive intervention

To stress the importance of intervening when you know domestic violence is happening to someone, the National Centre of Domestic Violence in the UK installed a series of super innovative interactive billboards in a London train station.

The billboard first shows a video of a violent argument between a man and a woman, and then prompts the viewer to interact with the billboard via a specially created mobile site.

On the mobile site, viewers can interact with the couple and literally pull the man away from her to intervene, among other things.

Definitely effective at making passerbys think twice.